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On May 20, 2023, HERSTORY organized the inaugural HERSTORY FIT FEST 2023 Charity Fun Run at SIREH PARK in Johor Bahru, Malaysia. The purpose behind this event aligns with HERSTORY's mission of empowering women to live healthier, happier, and more confident lives. We aimed to inspire the public to prioritize fitness, cherish quality time with their families, and seek pure and simple joy. In conceptualizing the event, we decided to combine FITNESS+FESTIVAL to create a unique experience.
The HERSTORY FIT FEST featured a 3KM off-road charity fun run, allowing families to connect with nature and complete the journey together. Along the short course, participants encountered jungle trails, muddy paths, uphill sections, as well as dance and obstacle challenges, symbolizing the ups and downs of life. The intention was to provide participants with an opportunity to experience the challenges of life and navigate them by holding onto their loved ones and overcoming obstacles together.
We were honored to have BP Healthcare on-site providing free basic health screenings for the participants, emphasizing the importance of prevention over cure.
Another highlight of the event was the carnival-like atmosphere filled with fun and laughter. The energetic Zumba Dance Party allowed everyone to sweat it out and enjoy themselves. There were also various parent-child workshops and games that brought smiles to the faces of the children. The presence of delicious food trucks added to the festive atmosphere, creating a vibrant and joyful experience for everyone in attendance. The event truly became a colorful celebration of laughter and left lasting memories for the families who joined us.
We are honored to have received the overwhelming support of the community, with a record-breaking attendance of 800 participants in our inaugural event. We would like to express our sincere gratitude to our numerous sponsors and partners for their trust and support, which further strengthens our commitment to the path of philanthropy. It was a privilege to have one of the co-founders of HERSTORY, DATUK WIRA (DR) CALVIN KHIU, join us on-site and participate in the charity run, sharing in the beauty of the morning with everyone.
In addition to promoting physical activity and health awareness, the proceeds from the event's ticket sales will be used to support underprivileged families. Through HERSTORY's care program, we will provide long-term assistance to these families by supplying personal care products and facilitating health check-ups. We firmly believe that health and hygiene should not be a luxury but a basic human right. Therefore, HERSTORY is committed to assisting more families in living healthy and confident lives in this regard.
Moving forward, HERSTORY will continue to uphold our vision of spreading health and happiness to more families. We also urge the general public, no matter how busy or challenging life may be, to cherish themselves and their loved ones. It is essential to love oneself, understand oneself, and not hide away.
PRESS COVERAGE:
PLATINUM SPONSORS ：
GOLD SPONSORS ：
IN-KIND SPONSORS :
SUPPORTING PARTNERS :
EVENT MANAGEMENT PARTNER ：
OFFICIAL VENUE PARTNER ：
OFFICIAL APPAREL PARTNERS ：
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